Tue. Mar 31st, 2026

“A Tiny Cog in a Soulless Machine”: Assassin’s Creed Creator Reveals Harsh Truth About Working at Ubisoft

Assassin's Creed game screenshot or concept art representing large-scale game development

Working on the biggest hits in the industry isn’t always the dream it’s made out to be. Darragh Keller, a former Ubisoft employee and developer on the Assassin’s Creed series, has revealed that his time within the colossal corporation was an “overwhelming and regrettable life experience.”

The developer chose to share the behind-the-scenes story of his departure from the world of big gaming. He candidly described himself as “a tiny, utterly insignificant cog in an incredibly vast, soulless machine for creating AAA games.”

Keller lamented that, as an individual contributor, he had “absolutely no influence on the final appearance of the market product.” According to him, this profound sense of powerlessness and subsequent professional burnout effectively extinguished his initial sincere artistic passion for his craft.

His salvation from this bleak state came through a bold decision to leave his comfortable position and swiftly transition to the indie game market. It was only in his own studio that he reclaimed the creative freedom, allowing him to oversee all aspects of his new creations without stress.

This narrative exposes a somber reality of modern game development. Astronomical budgets and hundreds of employees often lead to a complete loss of creative autonomy, compelling even highly skilled developers to seek refuge in smaller, author-driven, and unrestricted projects.

By Gareth Wickshire

A Manchester-based gaming journalist with over eight years of experience covering the UK gaming scene. Started as a freelance writer for indie gaming blogs before establishing himself as a trusted voice in the industry. Specializes in breaking news about British game developers and emerging gaming trends. Known for his in-depth coverage of gaming events across England and insightful interviews with industry professionals.

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