Tue. Mar 31st, 2026

“Creativity Alone Isn’t Enough”: Gnosia Creator Explains Why Great Games Fail Commercially

Gnosia game director Toru Kawakatsu discusses indie game development challenges

Toru Kawakatsu, the producer and game director at Petit Depotto, shared his candid insights into the indie industry during a recent interview. He emphasized that the key to success lies in striking a balance between creative drive and sharp business acumen.

As I gained experience, I started to realize that idealistic beliefs, such as ‘if you make something good, it will attract people’s attention and sell well,’ almost never align with reality. In truth, it’s hard to succeed without a certain level of financial understanding and business sense.

Kawakatsu underscored the inescapable nature of the “business side” of game development:

Dreams alone will only sustain you for so long – you must confront reality.

In-game screenshot or character art from Gnosia

However, Kawakatsu acknowledges that a strong business focus can sometimes divert attention from pure creativity. He believes that a creator should first engage with their inner vision, while the producer’s role is to refine this “raw” concept, making it understandable and high-quality for the intended audience.

Frankly speaking, I believe that if a creator simply expresses their pure creative vision, the result might be too esoteric, making it difficult for others to understand and truly connect with it.

Given that developing an indie game typically spans 3-4 years, commercial success is absolutely vital for a studio’s survival.

Gnosia is available across multiple platforms, including Nintendo Switch, PS4, PS5, Xbox, and PC. The game also received an anime adaptation, which aired from October 2025 to March 2026.

By Gareth Wickshire

A Manchester-based gaming journalist with over eight years of experience covering the UK gaming scene. Started as a freelance writer for indie gaming blogs before establishing himself as a trusted voice in the industry. Specializes in breaking news about British game developers and emerging gaming trends. Known for his in-depth coverage of gaming events across England and insightful interviews with industry professionals.

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