Gaming News

ID@Xbox Head Chris Charla on Indie Game Pricing: "I think people undervalue their own work"

July 11, 2026Pablo Navarro1 мин

At a recent GDC event, Chris Charla, who has been at the helm of the ID@Xbox independent game development program since its inception in 2013, engaged in a discussion about pressing issues within the indie sector. His insights touched upon current industry trends, the ongoing challenge of game discoverability for independent creators, and the perplexing conundrum of how to effectively price one's game. Charla noted, "I think people undervalue their own work," underscoring a key challenge many indie developers face in the market.